Why Families Choose Facilities Over Home Care

(And What It's Going to Take to Change That)

Most families want their loved one to age at home. The data backs it up. The research supports it. And yet, when a fall happens or a diagnosis is delivered, families often default to a facility anyway.

Why?

Proxwell founder and CEO John McLeod has a surprising answer and it has nothing to do with quality of care.

In his cover article for the March 2026 edition of HomeCare magazine, John argues that the real competition isn't home vs. facility. It's visible structure vs. invisible coordination. And until home care builds the kind of behavioral infrastructure that makes a family feel like things will hold together when they get hard, compassion alone won't be enough to close the gap.

It's one of the clearest framings of the challenge facing our industry that we've seen and worth a read for anyone in the care space.

👉 Read the full article in HomeCare magazine →

And stay tuned — John's follow-up article lands in the April edition.